We Inspect brought me in as an in-house design intern to do a complete rebrand and implement it across the company's social media, client documents, and internal materials. The goal of this rebrand is to create a more welcoming and cohesive brand image to better communicate to potential clients the friendly and health-focused mission.

We Inspect is the first nationwide mold inspection company focused on home assessment and testing services for hypersensitive individuals. Our #FindProveRemove framework has been proven through over $20 million worth of successful mold remediations. Their slogan is "Finding the hidden mold that is making you sick" as commonly promoted on their successful podcast, MoldFinder's Radio.

The main challenge for this project was targeted branding for a service and creating content promoting a service, instead of designing packaging or campaigns like I learned in school. Adding more complementary colors, toning down the yellow usage, and creating friendly on-brand characters will foster a more cohesive aesthetic, while the increase in blues and greens will help communicate the health aspect of the business.

Included on this page
Branding Deck
Media Kit
Document Redesign
Instagram Redesign (Before & After)

**Due to privacy within the company I cannot share the process or previous branding from the companies former designer. However, I did provide their still public previous content for reference when comparing the changes implemented.

Branding Deck

I first created a branding deck including new colors, icons, and patterns. I made sure to still implement the already existing brand fonts and their original logos while still respecting the companies existing attributes I was able to add a youthful and energetic design.

Updated and expanded colors from the previous four existing colors.

Potential website redesign using updated branding.

Media Kit

The Media Kit I created for potential clients and future podcast guests gives them a better understanding of the company and their values. The kit also provides data in relation to the company social accounts and podcast.

Document Redesign

Reports sent to customers informing them about their test results, providing resources on how to move forward, and educational tips were redesigned to be more welcoming and light hearted to counter balance the grim truth about the topic. Also included in this section is internal documents created to help education and organize the staff.

BEFORE

AFTER

Instagram Redesign

I created a content grid plan for the company to follow after I left to better capture the new aesthetic of We Inspect. Included is the IG grid planner as well as their active feed before vs after.