This mini branding project included creating a brand identity and developing and growing online visibility through planned social media content. The goal of this project was to create a “flash branding” challenge of coming up with executing the visual identity for a company in one day. While there is always room for improvement, the harsh timing of the project forced me to weigh the importance of certain aspects of the project in accordance to how much time was left and what resources were available.
Included on this page
Inspiration/Process
Final
Inspiration
I was inspired by clean beauty products and brands that focused on how it made the consumer feel such as Rare Beauty. From a visual standpoint Youth To The People stood out for their strong use of color and cohesive brand identity. Finally the social media presence that loosely inspired O’PORE was Rhode for their grid pattern and marketing campaigns.