This project focuses on a full rebranding for a company including a new logo, business cards, letterheads, color palette, and a usable PR bag. Not only does the branding exploration focus on principles of design, it also pushes the need for cohesiveness and unity while still being legible and effective. The entire project makes sure to focus on the clients needs as the logo can be sized up or down with a variety of different options for unique layouts. The company, Continuous Design, is an interior design firm that aims to make the home you purchase, feel like you are at home. The color palette was chosen to mimic the deep blue derived from cyanotype blueprints commonly used to help designers. The font Avenir was chosen due to its clean, professional, and geometric appearance. ​​​​​​​ 

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Process
Final Design